How to make short-form video for the internet | Moment class


Looking to make better videos? Jesse is an incredible filmmaker who will teach you everything he knows about creating compelling videos for the internet. You’ll see his entire workflow, from shooting to editing, and see how he manages to amaze his audience with transitions, action and comedy.

  • Make amazing videos for social media
  • Find stories and making them compelling
  • Keep the viewers’ attention and not have them click off
  • Shoot and edit like Jesse Driftwood

**This is an affiliate link earning me a small commission. It is the same price as googling Moment and searching for the class.



Making a compelling short-form video can be hard, but in this lesson, you’ll see behind the scenes of Jesse’s filmmaking and pick up techniques that will make you a more efficient shooter, editor, and storyteller. He’ll take you through practical skills that he’s picked up over the years to plan shoots, find stories, add personality, use transitions, and keep the audience engaged.

  • A 120-minute lesson you can watch any time
  • Link to download all the Raw footage to practice editing
  • Save 10% in the Moment Shop


Intro to Short Form Storytelling


Let’s get this thing started! We’re in Japan about to shoot all around Tokyo, and after we get our shots, we’re going to dive into how Jesse goes about editing to make short-form videos. This segment welcomes you to the lesson and covers how you to can make short-form video for the internet.

Segment 2

The One Minute Video: Shooting an IG Story


With internet videos, one minute can feel like an eternity. This section walks you through how Jesse works with his surroundings to conceive an idea on the fly, execute it, all the while keeping his audience engaged. Jesse will cover reading your environment to find a story, executing a story arch, shot variation, and building tension to keep your audience’s attention.

Segment 3

Content For Brands: Shooting Short Form Videos


Short-form stories are essentially advertisements, and as you improve, the chance to work with brands and do this professionally increases. Jesse offers insight into how he approaches his brand work; including real-life examples of how he integrates brands into his work, going over the common mistakes most new filmmakers make, and tips on pricing your video work.

The 15s Vertical Video: Short and Concise


How would you tell a story if you only had 15 seconds? Jesse takes to the streets of Golden Gai to make a story for Instagram. Here, he’ll cover how to shoot with purpose, toward the edit.

Segment 5

Editing: Getting Started With Your Edit


Editing is all about your preparation, and before Jesse even sits down to edit, he has 40%-60% of the edit already mentally mapped out. This section is everything that happens before he starts cutting footage together, like identifying what music to use — and important points on why editing is essential to being a better shooter.

Segment 6

Editing: Full Breakdown for IG Stories


Jesse takes a 45 second Instagram story and breaks it down, frame by frame. Here, he’ll cover importing and organizing footage, choosing music that fits your story, pacing an edit, effective transitions and how to use them, and refining the story.

Segment 7

Editing: Applying the Finishing Touches to Get it Perfect


Jesse runs through how he balances wanting everything to be perfect with the realization that he only has hours to edit and make short-form video. This segment covers colour correction, fine-tuning stabilization, and other last-minute essential items.

Segment 8

Editing: Overall Process to Craft an Edit


Jesse takes us on an editing journey, from importing footage to final touches and exporting for social. You’ll learn how to find the best shot for the edit, how to action match when cutting footage, plus speed ramping and matching cuts to the music.

Segment 9

Closing: Summarize What You Learned


Jesse stills 82 3

Meet your instructor

Hey, I’m Jesse (@jessedriftwood). Easily excitable, always optimistic, photographer, filmmaker, fun haver, a family man from Toronto, Canada. Known for my over the top Instagram stories where I take day-to-day tasks and turns them into cinematic pieces, I’ve since taken my short-form storytelling skills and brought them to brands like Canon, Lululemon and HP.