Identify, set up, capture and edit photos for social media - on your smartphone
How do I make my images look better on social media?
Are you a little disappointed in your photos that you and your team post?
Want to Up your social media game? The first place to start is improving the images..
If you find yourself envious of other social media photos - this workshop is for you.
It is very noisy on social media and creating impactful photos that engage is an crucial tool to connect with your customers.
In our mobile world, we have an incredibly short attention span as we scroll through our feeds on social media etc. Photos are interpreted 60,000 times faster than text. It takes only 13 milliseconds for your brain to interpret a photo!
The convenience of mobile phone cameras and the popularity of visual marketing have resulted in an unprecedented surge in the use of imagery in our daily lives. This is a great thing! More people are discovering photography and how they can use it in a positive way (both on a professional and personal level).
Everyone is now including a visual asset (image, video, infographic) on all their blogs, social media posts – placing even more pressure to consistently produce genuine and engaging visual assets.
Video is very on trend and for good reason. I am a huge advocate for video. However, the best videos require a lot more preparation, design and scripting than an image.
Do not post stock images. They can be easy to spot and are regularly circulated. Sharing happy snaps on your phone could be even worse. It is not fair, however your business may be judged by your images.
Small to medium sized businesses that have an online social media presence.
Images are really powerful to connect with your existing and prospective clients. It is a way of showing them what you offer, the problem you serve, how they will feel and build a genuine trust.
If you require social media strategy or management - we can offer some recommendations.
This workshop covers:
- Smartphone camera specific techniques
- What photographs to capture
- Visual story telling
- How to structure and set up the photos
- User generated content
- Make your photos stand out
- Photo editing using mobile app Snapseed
- Photo editing app recommendations
Do your manage a social media account for another business?
Do your clients provide average photos?
Improve the photos you have to work with by introducing them to how they can start taking better mobile photos.
You have a number of options to assist your client;
What clients have to say
Our team takes lots of iPhone photos as part of agricultural extension work. Mike ran a great session that had everyone engaged and we all learned about some great tips and apps that we've been using since to improve the photos we post in our communications work.
Department of Economic Development, Jobs, Transport & Resources
The universal applicability of photos in business and Mikes' interactive, engaging style results in large workshop attendances. His workshops saves our customers time and frustration, by giving them practical tips to implement straight away.
Mike's presentations are dynamic and captivate the audience, who are just amazed and excited by what they can achieve on a mobile phone camera.
Business Strategy - Marketing - Innovation - Customer Insights
Small Business Smart Business
Using social media for my job I wanted to improve the quality of my photos I post. Mike was a fantastic teacher and I learnt a lot over the two hours. It’s hard to believe what you can do with your Smartphone! I’ve been able to immediately put many of the tips into practice and would highly recommend his courses. Thanks Mike.
Visitor Insights - City of Melbourne
I joined the workshop to learn how to take WOW images, for work reasons and for my own personal images too. The session was great and useful for people with all levels of technology knowledge. I learned some handy information that I will now use on a day to day basis. Mike was friendly and very knowledgeable. Thanks
Marketing and Communications Officer
Business Events Geelong
Mike's workshop really opened up my eyes on what is achievable with these devices. The workshop format was very flexible and allowed me to ask lots of questions based on the types of photos I take both for work and personally. Mike's knowledge of both camera and editing apps was amazing.
Mike's workshop is clearly presented, well organised and a lot of fun. Mike is very knowledgeable and presents the information in a jargon-free, non-judgmental manner with a lot of positive re-enforcement and tips to improve your photographs. I highly recommend the course to all who want to get more from their smartphone camera.
Online Marketing Strategist
The workshop has helped me to move out of my mobile photography 'comfort zone' and start experimenting with other editing apps and more features of my iPhone. The FB group is a great follow up support as the news skills will take time to develop. Thanks Mike for answering all my questions and the great follow up.
Social Media Consultant
A Guide to Consulting Services
Tourism Greater Geelong and Bellarine members learnt how to create better mobile photos which create higher quality marketing content to promote themselves and the region.
Industry Development Officer
Tourism Greater Geelong and Bellarine
We arranged smartphone photography training with Mike for tourism businesses, which truly delivered on our goal of giving people simple tips and tools to help them capture more engaging professional photos using their phone.
Business Events Officer
Mornington Peninsula Regional Tourism
About the facilitator - Mike James
Mike James has combined 20 years of experience in photography and mentoring to become a sought after smartphone photography training specialist – delivering extraordinary value, in an engaged and intelligent way. Sorry no PowerPoint!
Mike’s passion comes from being on a mission to help you become more photography literate, priding himself on avoiding any technical jargon – leaving you and your staff educated, inspired and ready to create stunning images.
Starting at the basics, you will soon be empowered to save time and money, capturing, creating and sharing images well beyond the limits of the standard phone or tablet. The phone camera technology, combined with Mike’s jargon-free techniques, tips and recommended apps have made the smartphone a viable tool for professional photography.